One of our final assignments for our Art Direction/Advertising class was to create a movie posters based around with a single word noun as the title. I immediately hit me that a couple of friend’s short film ‘Nebula’ is in post production and being incredibly intrigued with the concept of the film already, I knew I wanted the challenge of interpreting the film into a print piece.
I’m excited to see the full film when they’re done! Until then, enjoy the poster!
The past couple of weeks I’ve been buckling down to try to figure out what kind of video I want to create for my magazine. I came across a music video that used this technique in photoshop and quickly found out that the artist drew on each frame individually which made it look similar to stop motion. So naturally I was inspired and I had to try it.
What I didn’t know is how incredibly time consuming it is. To finish a 6 second piece took me almost 3 hours. So with that being said I only created a 20 second video to get a taste of what it looked like.
Video: Josie Simonet
Production / Animation: Brit Zerbo
Model: Arielle Vaden
Music: Cut Copy – Into the Desert
As a fun assignment in our Art Direction/Advertising class we were asked to come up with a title for a book by combining a baseball players nickname and a country’s nickname. From there we were asked to create a book cover for the title of choice. I’m pretty in love with 1960s/70s science fiction novels and their art works. So I created a design that tipped its hat in that direction while still giving it a modern look and feel.
Over the summer I spent a couple of months with a client, Advance Customs, based out of Miami, FL. They contacted me to create a tri-fold brochure based around who they are and what they offer. This was my first time creating a tri-fold brochure as well as dealing with an online printer for the client because of the time constraint. Not being able to view your work prior to shipping it to the client is completely nerve racking. I will definitely be making other arrangements next time.
The client gave me their logo and pretty much gave me free range to design what I felt would still remain cohesive with their brand. The end product is below.
First project for our Interactive Design (UI/UX) Class complete! I teamed up with the very talented Holly Torneby who was my acting designer and I took on the roll of building out the website out in WordPress. We were asked to build out the site using a barebones theme called 1140FluidStarkers. This being the first time I’ve touched WordPress it was quite the learning experience. We experimented with multiple plugins and widgets and decided to use an actual ecommerce plugin to push our site further out of the student realm and into real life.
This is honestly the first site I’ve built out or helped build out that I’m truly proud of. So visit it here to experience it in person: WOS Website Redesign
Concept Board / Style Board
Site Audit & User vs Client Diagram
Site Map and Wireframes
The last and final day! Short and sweet!
Adam Tratt // Haiku Deck / 10:10am // Secrets of a Killer Pitch
- Respect the clock
- All original ideas start out crazy
- Defuse the bomb before it’s too late
- A killer pitch shows passion, confronts objections, is memorable and actionable.
- Simplicity in design matters
- Convey passion
- Use all forms of media
- Validate the idea before building out
- Reading slides aloud
- Text too small
- Nonvisual diagrams
- Focus on one idea per slide (slides should be your scenery)
- Reinforce your idea with a powerful image
- Consistent look and feel
- Simplify chart
- Easy to make
- Easy to Interpret
Cal McAllister // Wexley School for Girls // 11:30am // Transparency Just Makes Things Muddier
- As a community we’re policing much better. So, we turn to ourselves (the internet community).
- When we can’t find information though google, we turn to the communities (Yelp, Facebook)
- 30% of our news is consumed on Facebook
- For the first time last year, online ad sales trumped print as sales.
- Population of opportunity. The consumer is willing to go deeper. They want to be entertained. There’s no better time to be unique and risky.
- Fans spend more – they are the ambassadors and advocates
- Companies that turn brands over to their fan base have shown huge success (think sports teams, Apple, Harley Davison, Nascar)
- Desired effect planning, you need to know what you want to happen.
- Social media is a weapon system. You don’t just give a company an F-16.
- Solve the problem first, worry about our resources second
- Live in authenticity
- Find the joy in your message, find the passion
Day 2! I was super hyped up after the first day of the conference. Feeling incredibly inspired. I sat in on a couple of keynotes that I’m not going to post my notes for because I didn’t feel like the content pertained to me and my path. But enjoy these from Creature, Moz, Digital Kitchen and MakerHaus!
Jim Haven // Creature // 9:00am // Fun with Transparency
I was personally really excited about this talk from Creature. They are an incredibly innovative design firm based out of Seattle and the UK. So naturally you expect great things. Although their presentation was flawless and incredibly visually appealing, the actual content of the piece was very literal and drawn out. So with that being said here is what I absorbed during the talk:
- Transparency is our hero. It isn’t new.
- Transparency + technology = distortion.
- More doesn’t mean better.
- Transparency isn’t a movement.
- Transparency // Disclosure and honesty (it may be a new version).
- Transparency is susceptible to bias. Humans set perimeters.
- It’s an art form. It can be misunderstood. It has the ability to manipulate and control stories and situations.
- The audience jumps to their own conclusions
- We don’t know, what we don’t know.
- Very useful, but not incredibly special.
- We are all still responsible.
Rand Fishkin // CEO of Moz // 10:10am // How Can a Marketer Keep Up with Google’s Insane Pace of Change?
Rand was probably one of the best speakers I’ve ever sat in on. And he was proactive in asking everyone in the audience to just sit back and take in the next hour instead of furiously taking notes. Because of this he put his entire presentation up online for anyone to access. And I highly recommend you do. If you’re interested in SEO practices and the rate of change of google view or download the deck here: http://bit.ly/keepupwithgoogle
BUT if you dont want to take the time out here’s ultimately what I gathered from sitting in:
- Google is rapidly changing. With every update that is pushed out the search engine is getting better and better at predicting the users intent instead of exactly keyword match.
- Because of this rapid change it is getting difficult to keep up with SEO practices. So why keep up?
- The reality, what you knew in 2009 for SEO practices mattered but nothing compared to today. If you remain in the past then the competition will ultimately pass you.
- The Rich get Richer. Top search ranking positions dont just drive traffic they also earn clicks, sales, shares, branding, and link that make it even harder to outrank them over time.
- If you use manipulative tactics to better your SEO, you’re at high risk to be flagged by Google. (Ex: Anchor text heavy link building was once a staple of SEO; now it’s a liability)
What do you need to know?
- Major Algorithmic Updates
- Major Click-Biasing Changes
- Major User Behavior Changes
- Changes to Your Competitive Landscape
Google in the past focused on mainly link metrics (2009)
Google in the future will try to consider everything!
- User, Usage & Traffic
- Social Metrics
- Domain Level Keywords, Brand Features and Link Features
- Page Level Keywords, Content and Link Features
SEO Responsibilities of 2007:
- Sit Accessibility
- Keyword Research & Targeting
- Link Building
SEO Responsibilities on 2013:
- Site Accessibility
- Keyword Research & Targeting
- Content Strategy
- Content Creation
- Search Verticles
- Local/Maps Optimization
- Link Earning
- Reputation Tracking
- App Store Optimization
- New Search Protocols
- Social Network Reach
- Social Media Promotion
- Community Management
Better Content > More Content
Matt Mulder // Digital Kitchen // 2:50pm // Inventing Creative Culture
Mike Kemery // MakerHaus
- Be a collective
- Be a problem maker
- Stories are meant to be shared
- Never stop learning
- If you keep searching for existing or past work that justifies your work then you’ll stop creating your own original work. Stop escaping into other people’s creativity
- Make yourself uncomfortable
- The formula for success cannot be repeated.
- If you’re going to make anything, why follow the example of somebody else?
- Commit to the impossible.
- Be comfortable fucking up
- Feel rather thank think.
CREATE A MAGIC CIRCLE – a tactic that allows people to brainstorm and create in a safe environment
- Create this world. Play dumb, there are no rules
- Don’t create and critique at the same time.
- Suspend judgement